Math Essentials
Math Essentials creates math curriculum for all ages and grade levels. As a UX designer, my role was to evaluate and improve the buyer journey. I redesigned the company website using a process that included user interviews, empathy mapping, user flows, and a high-fidelity prototype. As a result of this research, we were able to reduce loading time on the ecommerce site and increase sales by 18%.
Below are wireframes I designed to show what the Math Essentials buyer journey would look like.
